Notes from the team building Flowjat — plain-language writing on running ads as an app or SaaS maker.https://www.flowjat.comenhttps://www.flowjat.com/blog/what-is-a-good-roas-for-saashttps://www.flowjat.com/blog/what-is-a-good-roas-for-saasThere is no universal good ROAS. Derive your own break-even number from gross margin and retention, with worked examples for monthly and annual plans.Sun, 12 Jul 2026 00:00:00 GMThttps://www.flowjat.com/blog/why-were-building-flowjathttps://www.flowjat.com/blog/why-were-building-flowjatWe're builders, not marketers. Why we're building an ad copilot that tells app and SaaS makers what to change in plain words — and where we honestly are today.Thu, 02 Jul 2026 00:00:00 GMT