Guides for makers who run ads
Plain-language explainers for app and SaaS makers who run ads but don't want to become ad experts. Read one in a few minutes, get the idea, get back to building.
These guides are written for developers and small teams, not agencies. They explain the concepts behind Flowjat so the advice you get from the copilot makes sense. A number you understand is one you can act on.
Guide 1 · 3 min read
Understanding ROAS: the number that tells you if ads pay off
What ROAS is, how to calculate it, why revenue isn't profit, and how to find the break-even ROAS for your app or SaaS — explained in plain language.
Read the guideGuide 2 · 3 min read
Why unify ads and revenue in one dashboard
Ad platforms see clicks; your money lives in Stripe, Paddle, or RevenueCat. Why joining the two is the only way to measure real return on ad spend.
Read the guideGuide 3 · 3 min read
Connecting Meta safely: how OAuth protects your ad account
How OAuth account access actually works, which permissions an ads tool should request, what we never ask for, and how to revoke access at any time.
Read the guideGuide 4 · 3 min read
Reading your ad reports: the metrics that matter
A field guide to ad metrics for non-marketers: what spend, CTR, CPC, CPA and ROAS really tell you, which numbers are noise, and habits that keep you sane.
Read the guideGuide 5 · 3 min read
Your first week of ads: a calm, low-stakes way to start
A day-by-day plan for launching your first ad campaign as an app or SaaS maker: one goal, a small budget, no panic edits, and a real decision at the end.
Read the guideThese are starting points, not the whole story. Deeper, product-specific help lives in the documentation; to see which platforms you can connect and where each stands, visit integrations. Have a question a guide didn't answer? Email support@flowjat.com. The questions we hear most become the next guides.
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